Why You Should Diversify Your Menu With Herbal Teas


1. You want to attract new customers

Who doesn’t right? Millennials are the most likely group to drink tea.While boomers in general, order tea more often, the Millennials are the biggest group eating out, so don’t miss out, they are going to get their tea from somewhere.


2. Not your grandfather’s decaf tea. 

Herbal tea is caffeine free, as it’s not technically tea – it has no tea leaf in it, instead they are made with botanicals, herbs and other bits that just don’t have any caffeine. So offer an herbal tea in the early evening when customers are winding down, not up


3. Millennials demand variety. 

If your tea rack or menu has the same ‘ol Earl Grey and English Breakfast, they are going to skip it and order water.  There are literally hundreds of great herbal teas out there, no excuses for you!

4. Great shelf life. 

Herbal teas in most formats will last literally years. Not that you want that tea in 2022, but they are shelf-stable, easy to store so why not add several herbal teas now.

5. Desserts and herbal teas are a match made in heaven. 

You almost can’t go wrong in pairing herbal teas with cookies, cakes or pastries.  Think peppermint tea with a brownie or chamomile and baklava.


Check out our blog Cookie and Tea Matches Made In Heaven ($ UPDATE LINK $) for a list of the top 10 pairings.  We encourage you to taste test your signature desserts with any of the herbal teas on our site, you’ll discover crave-able combinations to boost the bottom line.

Source: Four in five consumers drink tea, with millennials being the most likely (87% of millennials drink tea.  US Tea Association Tea Fact Sheet 2019-2020.